The News Review:
- Precise Web Site Counts
- Recruiting Employees 2.0
- Making Money on the Internet
- Local newspaper snappers turn to blogging site to accommodate photo…
Precise Web Site Counts
New York Times – Oct 25, 2007
Direct measurement is not a panacea. But with appropriate normalization it’s the surest path to truth in digital audience measurement; and inevitably our standards and the very currency of digital advertising will migrate in this fashion. This approach is already widely adopted by publishers from Fox and CBS News to Gawker Media and WordPress who seek a more precise alternative to panel-only approaches. Konrad FeldmanSan Francisco ct. 22 2007The writer is co-founder and chief executive of the Quantcast Corporation.
Recruiting Employees 2.0
U.S. News & World Report – Oct 25, 2007
"Are they ranting and raving" says Nour "or can they get their opinion across?"Create a company blog and use it for recruiting as Cutler plans to do. This can be effective as long as you allow employees to contribute to it independently and describe what it’s really like to work at the company Nour says. WordPress is one free tool that can get you started. Take advantage of video. If you’re interviewing Gen Y candidates in particular you’re likely to see blogs created as resumes including video clips and quotes from references. Take the hint and add video to your company blog to convey your workplace culture or post it on YouTube. Join a virtual job fair.
Making Money on the Internet
Jamaica bserver – Oct 25, 2007
Blogs usually report on topics of interest to the author but readers can also post their comments. A blog can help you to promote your product or service by containing a link to your website and by allowing you to establish yourself as an expert in your field. You can start a blog in minutes free of charge by going to a blog publishing site like Wordpress or Blogger. Let your voice be heard with podcastingMany people react with more emotion to the sound of a voice than just to words on a paper. To get your message to stand out from the crowd you can create a recording called a podcast that people can listen to on your site or play back on a portable media player. The term was derived from combining broadcast and iPod (the Apple brand of the media player).
Local newspaper snappers turn to blogging site to accommodate photo…
Journalism.co.uk – Oct 25, 2007
Data storage restrictions meant the website of the South London weekly paper couldn’t accommodate the slide shows that its photography department wanted to use to expand its multimedia coverage. Instead photographers working with the paper turned to the. “It was a quick IT solution we had a lot of trouble administratively getting server space so we thought it would be easier to set it up externally and link to it from the Advertiser site” David Berman chief photographer told Journalism.